Interim Management Steer an international group of companies, define strategy, redirect route to market, restructure sales organisation in subsidiaries, acquire key accounts, realign positioning, reorganise web page and renew print documentation
Internationalisation Define individual country market entry strategy and business plan (targeted segments, product mix, sales & marketing activities), build-up sales organisation, define reporting
Innovation Management / New Business Development Develop & roll-out of an innovative system (multi-functional team) including evaluation by customers, positioning, pricing, design of packaging, launch activities and business plan
Process Optimisation / Restructuring Restructure field sales force and back office sales organisation, revise commision scheme, implement sales and customer service call center, improve cross-border selling
Implementation of Management Cockpit Work out customer satisfaction KPI's (key performance indicators), define target values and measurement cycles, implement an HTML-based cockpit including drill-down functionality
Product Design / Portfolio Management Re-position product lines and the system as a whole regarding benefits and target segments, adapt products to foreign marketsÂŽ requirements, reduce retail product assortment
CRM Implementation / Sales Efficiency Growth Design & implement CRM system, profesionalise sales approach, differentiate market segment activities, support outbound telemarketing, control & manage sales activities
Pricing & Bonus Scheme Concept Design and simulate margin development based on alternative prices and bonus schemes taking into account various product lines, implement pan-European consistent price & bonus system