Interim Management |
Steer an international group of companies, define strategy, redirect route to market, restructure sales organisation in subsidiaries, acquire key accounts, realign positioning, reorganise web page and renew print documentation |
Internationalisation |
Define individual country market entry strategy and business plan (targeted segments, product mix, sales & marketing activities), build-up sales organisation, define reporting |
Innovation Management / New Business Development |
Develop & roll-out of an innovative system (multi-functional team) including evaluation by customers, positioning, pricing, design of packaging, launch activities and business plan |
Process Optimisation / Restructuring |
Restructure field sales force and back office sales organisation, revise commision scheme, implement sales and customer service call center, improve cross-border selling |
Implementation of Management Cockpit |
Work out customer satisfaction KPI's (key performance indicators), define target values and measurement cycles, implement an HTML-based cockpit including drill-down functionality |
Product Design / Portfolio Management |
Re-position product lines and the system as a whole regarding benefits and target segments, adapt products to foreign marketsÂŽ requirements, reduce retail product assortment |
CRM Implementation / Sales Efficiency Growth |
Design & implement CRM system, profesionalise sales approach, differentiate market segment activities, support outbound telemarketing, control & manage sales activities |
Pricing & Bonus Scheme Concept |
Design and simulate margin development based on alternative prices and bonus schemes taking into account various product lines, implement pan-European consistent price & bonus system |